11street "Shocking? Yes!" Campaign Launch @Aloft Hotel, KL


11street recently launch its year-end online shopping campaign - 'Shocking? Yes!' campaign at Aloft Hotel, Kuala Lumpur. Collaborating with thousands of locally established and globally recognised brands, this 'Shocking? Yes!' will introduce 100,000 Lowest Price Guaranteed products with free shopping for purchase above RM 29. This campaign will begin 1st November 2017 and ending 31st  December 2017. 


11street is now Malaysia's number 2 online marketplace. Thus Chief Operating Officer of 11street  Chuljin Yoon said: “With the rapid digitalisation of economies, we are looking at a world of connected businesses. China, Japan, Korea and USA top the chart for active e-commerce penetration, so no doubt the Southeast Asian countries including Malaysia are a melting pot of opportunities for the e-commerce boom to take place." He added that: “As an online marketplace, 11street serves the role in providing consumers with the convenience of online shopping and a greater product variety at competitive price, locally and internationally, while growing the local e-commerce market.”

 Shocking? Yes! Campaign definitely started with a bang! With a very big balloon indeed!


Prepare for a shock! 11street’s guests of honour assist 11street to launch the ‘Shocking? YES!’ campaign.


It’s all smiles as the balloon pops, signifying the beginning of the ‘Shocking? YES!’ campaign on 11street.

Yoon also pointed out that since 2016, cross-border trading (CBT) in Malaysia has been experiencing exponential growth. For 11street Malaysia alone, the total order volume for global products has grown remarkably by double this year as compared to 2016. The most popular countries whose products are most sought after were China, Japan, Korea.
Anker and Aukey (top ranking global Amazon sellers leading in the charging category, and consumer electronics and mobile tech accessories respectively, in more than 20 countries including the USA, Japan and Europe); Hada Labo (number 1 face lotion in Japan, with one bottle purchased every two seconds); OLENS (number 1 cosmetic lens supplier in Korea); MamyPoko; and Samsung, to name a few. 

Other participating brands include Banggood, Banila Co., Bluelans, Caring Pharmacy, CJ WOW Shop, Courts, Lotte, Mamonde, Nongshim, Skechers, Tesco, UEB Technology, and many others.
11street Expects 50% Increase in Overall Business



Yoon concluded: “As consumers embark on a shopping spree during the year-end sale season, 11street aims to achieve at least a 50% increase in GMV and its cross-border trading orders. We believe that today’s launch of our ‘Shocking? YES!’ will pave the way to redefining online shopping for Malaysians, by giving them more product variety bundled with shocking promotions that they cannot resist.” 


Sean Oh, Vice President of Seller & Strategic Business; Akira Kajita, Managing Director of the Japan External Trade Organization (JETRO) Kuala Lumpur; Chuljin Yoon, Chief Operating Officer of 11street; Tan Sri Datuk Ter Leong Yap, President of the Associated Chinese Chambers of Commerce and Industry of Malaysia (ACCCIM); Adam Tan, Vice President of the China Entrepreneurs Association in Malaysia (PUCM); Yeon Sung Whan, Director of the Korea Tade-Investment Promotion Agency (KOTRA); Peter Lee, Vice President of Marketing; and Bruce Lim, Vice President of Merchandising

Year end festive season of Christmas and New Year is drawing near! What better way to shop at the comfort of your home by going online to check out the things we need and just shop online? 

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