Heineken® celebrates 150 years Good Times Good Vibes Festival

Set and mark your calendar for immersive, eruptive enjoyable good times at Starclub @ Good Vibes Festival from 21 - 23 July 2023. There will be diverse music themes from around the world as Heineken® brings you a truly global lineup.

As Heineken® is celebrating its 150th anniversary, Heineken® has you in mind and wants to honour how you celebrate good times. Thus, Heineken® is collaborating with local pop culture icons Good Vibes Festival, fashion label Motherchuckers and film lab Darkroom8 to blend global inspirations into local experiences to bring you extraordinary activations and limited-edition merchandise this year.

Here are the impressive events to be noted. Starting on Friday, 21 July,  Nakadia will transport you to the energetic 'Berlin Techno' scene, while DJ Irwan brings scorching 'NYC Hip Hop' vibes on Saturday. Don't miss Jay Hardway on Sunday who will deliver that explosive 'Amsterdam Big Room' sound. Joining them throughout the festival are Malaysian DJs; the legendary duo LAPSAP, DJ and fashion influencer extraordinaire Ashley Lau who will spin alongside TikTok DJ sensation Jovynn and many more acts. Check out the full Greenroom DJ lineup for Starclub @ Good Vibes Fest below.

Freddy Heineken once said, “I don't sell beer. I sell ‘gezelligheid’ or 'Good Times’,” and that's what Heineken® is still all about. With a global reach spanning over 190 countries, Heineken® has become a legend—transcending borders and connecting people through good times and their own unique ways of enjoying the brand, one way or another.

Willemijn Sneep, Marketing Director at HEINEKEN Malaysia, said: "In celebration of 150 years of good times with Heineken®, we are embracing all the different ways people around the globe enjoy our brand. Whether it's drinking Heineken® over ice or unintentionally misspelling our brand’s name in the most creative of ways—Heineken® has become a global icon, bringing us all together one way or another,"  

Kicking off its series of good times collaborations, Heineken® is partnering with Good Vibes Festival for an exciting on-ground experience that promises to dial up the fun. Heineken® has had a constant presence at Good Vibes Festival, a music festival synonymous with good times. Heineken® is excited to commemorate Good Vibes Festival's 10th anniversary while celebrating its own 150th milestone.

Greenroom, Starclub @ Good Vibes Festival DJ Lineup:

Berlin Techno, Friday 21 July 2023	NYC Hip Hop, Saturday 22 July 2023	Amsterdam Big Room, Sunday 23 July 2023
1. Nakadia 2. Lapsap 3. Ashley Lau & Jovynn 4. Jay vs Anlka	1. DJ Irwan 2. Nahsyk 3. Ashes 4. DJ Julian	1. Jay Hardway 2. Bass Agents 3. Dirty Signal 4. Ken Fung & The Sim

Starclub @ Good Vibes Festival will also house many other engaging attractions created in collaboration with Malaysia’s favourite homegrown brands. Content creator Jane Chuck with her fashion label Motherchuckers will unveil an ultra-exclusive Heineken® 150 x Motherchuckers limited edition collection to elevate your style. Darkroom8 will introduce the limited edition Heineken® 150 x Darkroom8 reusable film camera accompanied by a special beer filter so that you can capture good times like never before.

For more information, stay tuned to constant updates on the campaign's page as we unveil more exciting details about the campaign in the coming weeks, and follow Heineken® on https://www.instagram.com/Heinekenmy/, https://www.facebook.com/HeinekenMYS and the hashtag #He150ken.

Heineken® and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Heineken® advocates responsible consumption. When you drive, never drink. Please #EnjoyResponsibly.

About Heineken Malaysia Berhad

HEINEKEN Malaysia is one of the leading brewers in the country with its portfolio of iconic international brands. The Company brews, markets and distributes:

• The World's No. 1 international premium beer Heineken®    
• The great taste of Heineken® with dealcoholised Heineken® 0.0    
• The World-acclaimed iconic Asian beer Tiger Beer    
• The crystal-cold filtered beer Tiger Crystal    
• The World's No. 1 stout Guinness 
• The smooth and creamy Guinness Draught in a Can 
• The premium wheat beer born in the Alps Edelweiss   
• The New Zealand inspired cider Apple Fox Cider    
• The all-time local favourite Anchor Smooth    
• The premium Irish ale Kilkenny    
• The real shandy Anglia 
• The wholesome, premium quality non-alcoholic Malta.

HEINEKEN Malaysia is committed to advocating responsible consumption by championing responsible drinking behaviours through its Enjoy Responsibly campaign. HEINEKEN Malaysia’s corporate social responsibility initiatives are carried out by its CSR arm, SPARK Foundation, focusing on environment and community partnerships.

 HEINEKEN Malaysia through its e-commerce platform, Drinkies now delivers chilled beers and ciders on demand. Drinkies also offer freshly tapped beers to cater for home parties and other events including weddings and corporate dinners. For enquiries, call 012-281 8888 or visit www.drinkies.my.

Listed on the Bursa Malaysia Main Market, the principal shareholder of HEINEKEN Malaysia is G.A.P.L. Pte Ltd headquartered in Singapore. GAPL Pte Ltd is 100% owned by Heineken N.V.   

For more information, please visit: www.heinekenmalaysia.com   

Stay tuned for more updates on thisHeineken® 150 years celebration on my social media platforms:

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Thank you!