The first plant-protein ready-to-eat snack was launched by Nestlé Harvest Gourmet at Sunway Pyramid, Petaling Jaya on 30 August 2023. This #LoveAtFirstBite campaign unveiled its authentic farm-to-plate journey narrated through a story of love that delivers a profound impact for the country, environment, people, food and their overall wellness.
These new product line consist of Crispy Fish-Free Fingers, Nugget, Cutlet, Burger, and Stir Fry Mince. Very healthy choice, as all are free of trans-fat, cholesterol, onion, and garlic, making it a standout choice for vegans, vegetarians, and basically everyone. I love the Satay meal from Harvest Gourmet, as the 'meat' is fragrant and well seasoned with herbs, and the satay sauce is tasty, filled with chopped peanuts.
This launch started with a lively 'Jom Sembang' session on the topic of 'Celebrating Love in Many Ways', with friends of Nestlé Harvest Gourmet, including Arwind Kumar, Dini Schatzmann and Qiu Wen. A surprise appearance by local artist band Resort, serenading the crowd with its L-O-V-E songs as the VIPs launched the #LoveAtFirstBite with seven Nestlé Harvest Gourmet Malaysian Favourite dishes on display, including Crispy Fish-free Fingers with Asam Pedas Sauce, Golden Crispy Nuggets with Curry Mayo Sauce, Chargrilled Satay, Nasi Lemak with Chargrilled Rendang, Buttermilk Cutlet, Sensational Rendang Burger, and Curry-spiced Cutlet.
Catherine Yap, Head of Nestlé Plant-Based Meal Solutions Malaysia & Singapore, stated, “Recognising the shift towards plant-protein meals, we at Nestlé Harvest Gourmet aimed to cater to the needs of Malaysians embracing a conscious flexitarian lifestyle. Thus Harvest Gourmet is committed to utilising natural ingredients, we ensure the production of all our products with authenticity and quality. Introducing the seafood segment further diversifies the plant-protein landscape, providing Malaysians with variety while contributing positively to our planet and fostering a healthier Malaysia.”
The activities at this long weekend promotion of Harvest Gourmet Nestle at Sunway Pyramid are:
1. Immersive 'Farm-to-Plate' Experience Showcase - an inspiring film envelops visitors into the world of Nestlé Harvest Gourmet, beginning with visual glimpses of nature through plantation and crops and seamlessly transitions into the ready-to-serve Crispy Fish-Free Fingers.
2. Pop-up Café with Limited-Time-Offer Merdeka Special Menu
Drop by and sample specially curated Malaysian Favourites plant-protein meals that celebrate our spirit of unity and love for good food. Crispy Fish-free Fingers topped with Asam Pedas Sauce, Golden Crispy Nuggets topped with Curry Mayo Sauce, Chargrilled Satay, Nasi Lemak with Chargrilled Rendang, Buttermilk Cutlet, Sensational Rendang Burger, and Curry-spiced Cutlet are among the mouth-watering dishes you can try.
3. Malaysian Favourite’s Culinary Showcase
As we celebrate Malaysia’s 66 years of independence, culture and unity, the event also proudly showcased Malaysians’ favourite nasi lemak prepared in a giant-sized Jalur Gemilang made with Nestlé Harvest Gourmet plant-protein powered products. Nestlé Professional Chefs Salihin and Calvin prepared the local favourite sambal dish with Nestlé Harvest Gourmet Sensational Burger Sambal and the Crispy Fish-free Fingers with Nasi Kerabu.
Join us and groove to the tunes of local artists Resort, Airliftz, Leaism, Talitha Tan and Jaie who are set to perform throughout the weeklong celebration.
Nestlé's Harvest Gourmet invites all Malaysians to join the #LoveAtFirstBite event to savour the delectable plant-protein powered meals and transition to healthier choices for yourself and the environment.
For more information about #LoveAtFirstBite, please visit https://www.harvestgourmet.my.
2 Comments
The "Farm-to-Plate" Experience Showcase is an immersive experience that immerses viewers in the world of Nestlé Harvest Gourmet. The film opens with shots of plantations and crops that provide a peek of nature before smoothly cutting to the ready-to-eat Crispy Fish-Free Fingers. And, don't forget to play basketball stars unblocked with me.
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